A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Nokia – Global ::: Royal Cannin – Argentina ::: Claro – Argentina :::
- Nokia – Global
Nokia has appointed JWT to handle its estimated $120m global advertising account, taking over from incumbent Inferno. JWT’s appointment was the culmination of a pitch process involving Inferno and Bartle Bogle Hegarty. The agency will be tasked with coming up with a new global brand idea for Nokia.
- Royal Cannin – Argentina
Royal Cannin has chosen Wunderman Argentina as its digital agency. Wunderman will be in charge of the digital strategy and online marketing and e commerce. Damian Rubens will be in charge of the account. The agency also works with Coca Cola light, Bonaqua and Fuze Tea in social networks.
- Claro – Argentina
Claro Argentina has moved its account from Havas to Ogilvy. The account will be managed by Soho Square Buenos Aires, a new agency from Ogilvy that will be leaded by Gustavo Reyes (Former creative director of Havas Argentina). Fernando Rios, commercial director of Claro said the company will work with Soho Square because the agency “has been working with Claro for many years”.