Fruits, Tamales or a trip to the Bahamas?

Brightstar invests in YaSabeJUAN CHOUZA sends “fruits” to his clients and prospects. He notes that fruits always come across as a nice and attention grabbing gift. To prove his point, Chouza, a Digital Sales Executive at ImpreMedia in New York, sent Portada’s publisher Marcos Baer a bouquet full of delightful fresh fruits from Edible Arrangements. It’s the Holiday time, the time when people give gifts to family, friends and business partners. Portada’s editorial team thought that it would be timely to do a survey about gifts in the Latin Advertising and Media Industry. So we asked major client, agency and media executives what is the best present they ever received and which one was the most weird or awkward. The results of our survey may take the guess work out of your gift-giving.

FABIAN CASTRO, VP Multicultural Marketing, Universal Pictures
“The nicest present(s) that I’ve received continue to be the Talavera décor items from Puebla Mexico that we get every holiday from Lopez Negrete. So far, I’ve received a tiled pitcher and decorative plate that I keep on my office’s coffee table. It is a clever and beautiful way of sharing Hispanic craftsmanship that one would be proud to display in an office.”
“The weirdest present I’ve received is a package that simply had one pencil with the company’s name on it. No note, no explanation. And the kicker was that the pencil’s tip was broken.”

COURT STROUD, Director of Sales, V-Me Media
“Very early in my career I sent some cupcakes to a prospect who hadn’t been returning my calls. On top of the box, I glued an old sneaker ‘in order to get my foot in the door’. So corny and I took a lot of ribbing from the buyer -But I did get a call and I did get the meeting.”

FELIX PALAU, VP of Marketing, Tecate Equity
“An acoustic guitar from Premios TecateTexas.” “A gift box that was empty. I’m sure who ever packed it made a mistake, but what was weird was figuring out how to say thank you for your... gift.”

GUILLERMO ABUD, VP Digital Director , MV42 MediaVest
“A basket with Mexican tamales with a Mariachi hat.”
“A pen from the competitor of the company who sent the Tamales. I guess it falls in the joke category and not necessary weirdest.”
MIKE FOLEY, Brand Manager U.S. Hispanic and Export, Post Foods
“I am not able to accept presents from vendors. To me, it’s more valuable to have their trust, partnership and thought leadership. That is truly invaluable.”

STEPHANIE DA COSTA, Media Director, Wing
“Trips are always great! A few years ago I got invited to a women’s only spa/golf weekend at Amelia Island. It was in an effort to help women learn to play golf since its common for men to make deals on the course. Not only was being invited to a trip great, but the premise of the trip was really unique.”“I don’t have any weird presents that I ” remember – so I think that’s a good thing! I do remember thinking that my team was sent dog cookies because of the name of the cookie company! It was difficult to convince our team otherwise and actually enjoy the cookies. They were delicious!”

EMMA VÉLEZ LÓPEZ, Director of Advertising U.S. Hispanics, DIRECTV
“Some of the nicest presents I got, was when I received flowers as thank you for a project. I always think that flowers are a simple, yet beautiful gesture. It brightens the office, immediately makes me smile and all my colleagues. And it keeps everyone guessing on what was the special occasion! Love it! “
“Maybe I have blocked my memory from any weird gifts, but I do not recall receiving a very weird present. I have gotten food items that I simply did not like the taste, but those were presents that we I still enjoyed getting.”

ULISES VÁZQUEZ, CEO, Matomy México
“We provide solar flowers as our gift. This is a really compelling gift which is in line with our image of an innovative company.”

STACEY ABREU, Associate Media Director,MindShare
“I received wonderful congratulatory well wishes from the vendor community when I had my son; this meant a lot to me.”

CARMEN TORRES, Media Supervisor, 22Squared
“A Swiss Army laptop bag.” “A napkin with a company logo.”


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).