Archive for 07/01/2013

Game Developer Jagex to Expand in Brazil ::: Co – Marketing Deal with UOL

Publisher and game developer Jagex has announced plans to expand its international reach outside the English speaking world by focusing on a host of emerging markets – starting with Brazil. RuneScape, a popular free-to-play massively multiplayer online adventure game, has already been localized into French, German and Brazilian-Portuguese, but the game’s UK-based developer now plans […]


Reprise Media Opens Office in Argentina

IPG Mediabrands continues expanding its services in Latin America with the opening of new Reprise Media offices in Argentina. The agency has offices also in Santiago de Chile, Uruguay and Colombia. Reprise Media is part of IPG Mediabrands’ MAP division (Mediabrands Audience Platform) and offers services such as search, display, mobile, social, video, e-commerce and […]


Sales Leads LatAm: 20th Century Fox – Neo@Ogilvy, Niña Argentina, Reprise Media – Argentina…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. 20th Century Fox – Neo@Ogilvy – Latin America ::: Niña- Argentina ::: Coca Cola – Argentina ::: Reprise Media – Argentina 20th Century Fox – Neo@Ogilvy – Latin America 20th […]


Sales Leads: Colgate-Palmolive, WellPoint, Coca-Cola, Modelo Especial…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Colgate-Palmolive Colgate-Palmolive just announced that it has entered into a new mobile marketing partnership with the Hispanic Dental Association (HDA) in order to launch the toothpaste and oral […]


Changing Places: Jeronima Pilar, Ken Deutsch, Juan Witt

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Jeronima Pilar has joined Geoscape as senior Client Advisor. Pilar previously worked at Phoenix Marketing International. Sensis, a cross-cultural advertising agency with digital at its core, hired Ken Deutsch to lead its media department. Ken is a […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.