Breaking Ads México: Sony Play Station 3, Purina and Marriott Hotels & Resorts ::: Premium Content :::

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in  June. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Sony Play Station, Purina and Marriott Hotels & Resorts.

Sony Play Station 3

sony

Advertiser: Sony Corporation

Campaign: "The Last of Us"

Language: Spanish

Description: Latin America pan-regional campaign for The Last of Us - a survival horror action-adventure video game developed by Naughty Dog and published by Sony Computer Entertainment exclusively for the PlayStation 3.  Worldwide release on June 14.

Sites: Batanga.com, MSN.FoxSports.com, MedioTiempo.com, MetroFlog.com, Record.com.mx, Starmedia Mexico, Univision.com (from Mexico), Yahoo! Mexico.

Servers: ds.Serving-Sys.com (MediaMind), img-cdn.mediaplex.com (MediaPlex), GoogleSyndication.com

Purina

purina

Advertiser: Nestle S.A.

Campaña:   "Cat Chow" (CatChow.com.mx)

Language: Spanish

Description: Purina "Cat Chow" campaign for Mexico.  Purina also running campaign for "Dog Chow" (DogChow.com.mx)

Sites: Diario.com.mx, MSN.FoxSports.com (from Mexico), Prodigy.MSN.com, Starmedia Mexico

Servers: GoogleSyndication.com, ads2.msads.net (Microsoft Advertising)

 

Marriott Hotels & Resorts

 marriott

Advertiser: Marriott International, Inc.

Campaign: Marriott Hotels & Resorts

Language: Spanish

Description: Marriott Hotels & Resorts Latin America campaign

Site: Terra.com.mx

Server: GoogleSyndication.com

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.