Webinar: Register now to TOMORROW’S Big Data Webinar!

Webinar

We are very excited about tomorrow's  Webinar on Big Data and the Hispanic Consumer presented by Luminar. The Webinar will take place tomorrow June 20 at 2pm EST and 11am PST. Register for free!

Learn how advanced analytics can accelerate your Hispanic Growth Strategy

The pay-offs of Big Data and advanced analytics are no longer in doubt, but the impact to Hispanic marketing is still being discovered. In this session you’ll learn how Luminar is applying Big Data and advanced analytics tools to advance how Hispanics are being targeted in more precise and relevant ways. Through a case-study approach, attendees will gain a greater understanding of the process and the platform that is driving greater accuracy, more actionable insights, and improved proactive analysis for marketers.

Case-Study Approach

Through a case-study approach, attendees will gain a greater understanding of the process and the platform that is driving greater accuracy, more actionable insights, and improved proactive analysis for marketers. The goal of this session is to provide attendees with a deeper and practical understanding of how big data is enabling more precise analytics. Participants will be exposed to the process, framework and analytics tools that are part of a Big Data solution. Luminar will share a success story on how a media and publishing company used big data to uncover new growth market opportunities and justify increased spend to reach Hispanics.

Speaker

Oscar PadillaOscar Padilla leads the strategic services for Luminar’s analytic and technology solutions, will be the main speaker at the Webinar.. He is accountable for formulating new product and service offerings, as well as helping clients achieve higher efficiency from both analytic and technology solutions across online and offline media.

Register for free!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.