Motorola has chosen Publicis´s Digitas to handle its global media buying and planning. The account was managed by Mindshare for last 8 years.
The account was changed without a review. Razorfish continues with the digital global account.
The account is estimated in UDS550 million.
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Lowe’s partners with Messi and CONMEBOL Copa América 2024 USA, enhancing soccer experiences and customer rewards.
Strategic Collaboration Aims to Increase Multicultural Ad Dollars for Diverse-Owned Publishers
McDonald’s french fries-scented billboards also coming to the U.S? BACARDÍ® Rum, Pepsi, Dove, 99 Cents Only Stores, and other brands targeting the U.S. consumer right now.
Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
