Archive for 06/17/2013

Changing Places: Ward Platt, Suzanne Powers, Bill Ludwig…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Fox International Channels (FIC) has promoted Ward Platt to the role of chief operating officer and chief executive of the unit’s National Geographic Channels International (NGCI). Platt previously served as president Asia-Pacific and the Middle East for FIC. […]


Sales Leads LatAm: Havas Media – Ecuadorean Tourism Board, Pro Plan – Di Paola Argentina, Nivea Global…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.  Havas / Ecuadorean Tourism Board – Ecuador ::: Nivea – Global ::: Artware – Argentina ::: Purina Pro Plan – Argentina  ::: Zastre Brand Builders – Mexico ::: Hitachi […]


StartMeApp: Latin America Experienced a 225% Jump in Mobile Ad Impressions

StartMeApp Mobile Advertising Network Usage Report Shows Significant Growth in Mobile Ad Impressions for North & South America; Android and Tablets Benefit Most Worldwide from Symbian Decline; 2013 Increase Projected for Apple iOS Impressions During 2012, nearly two-thirds of all mobile ad impressions worldwide on the StartMeApp platform occurred across North America (including Mexico) and […]


Google Finally Buys Waze

Google has acquired Waze. Terms of the deal have not been disclosed. Waze is a social traffic and navigation app that is based on a large community of tens of millions of drivers around the world sharing real-time road info and more to everyone else’s benefit. Waze has near 50 million users and in 2012 […]


Terra Mexico GM tapped to lead U.S Hispanic market

The General Manager of Terra Mexico, Gerardo Adame has been tapped to lead operations in the U.S. Hispanic market. He replaces Fernando Rodriguez, who held the top position in Terra U.S. for over a decade. In an interview with Portada, Terra Global CEO Paulo Castro said the move is part of a broader plan that includes organizing operations […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.