Sales Leads LatAm: Havas Media – Ecuadorean Tourism Board, Pro Plan – Di Paola Argentina, Nivea Global…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. 

Havas / Ecuadorean Tourism Board - Ecuador ::: Nivea - Global ::: Artware - Argentina ::: Purina Pro Plan - Argentina  ::: Zastre Brand Builders - Mexico ::: Hitachi - Spain :::

havas-285x123Havas Media / Ecuadorean Tourism Board - Ecuador

Havas Media has won the account of the Ecuadorean Tourism Board



Human - Nivea 156

Nivea - Global

The Argentinean agency Human has been chosen by Nivea to produce its global ad campaign. The campaign includes multi-media actions: TV, print, digital and trade.




Minerbi - Artware 156Artware - Argentina

Minerbi/Silveira is the new corporate communications agency of Artware in Argentina.




Di Paola - Purina Pro Plan 156Purina Pro Plan - Argentina

Di Paola has been appointed digital agency of Purina Pro Plan in the country. The agency will be in charge of Purina´s digital marketing, creativity and online communications. Di Paola also works with Nestlé and Dolce Gusto.




Zastre Brand Builders - Mexico

Miguel Fernández Sitges, dreams builder director and Gabriel Chairez Montalvo, strategy builder director have founded Zastre Brand Builders.

The agency will provide its clients with ATL and BTL, creativity, media buying and planning, digital media, PR and communication strategies.



Hitachi - Spain

CRM´s Orbital Proximity has won the Hitachi digital account in Spain after a pitch. Hitachi is sponsor of the Club de Triatlon X3M de Majadahonda and will work under the spots “Reto Ponte en Forma” and “Reto Mejora tu marca”.




Editorial Staff @portada_online

Portada Staff


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.