Changing Places: Ward Platt, Suzanne Powers, Bill Ludwig…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

  • Fox International Channels (FIC) has promoted Ward Platt to the role of chief operating officer and chief executive of the unit’s National Geographic Channels International (NGCI). Platt previously served as president Asia-Pacific and the Middle East for FIC.

 

  • Bill Ludwig, CEO and Chairman of Interpublic´s Campbell-Ewald has left the company. Ludwig has worked for the agency for more than 30 years. The agency has not announced yet who will be replacing the executive.

 

  • McCann Erickson has appointed Suzanne Powers as executive vice-president, chief strategy officer, succeeding Daryl Lee who was promoted to the role of global chief executive of UM. Powers joins from Crispin Porter + Bogusky where she served as global strategy officer and was charged with leading the global development of the agency, working across all CP+B offices.

 

  • Independent global mobile solutions company Somo has appointed former ZenithOptimedia group business director Fraser Heaviside as managing director of its marketing division.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.