Sirius XM Radio Hires VP of Hispanic Marketing and Sales
Sirius XM Radio has appointed Frank Flores as vp of Hispanic Marketing and Sales, where he will be charged with all sales initiatives surrounding the Sirius XM Latino channels, which include 10 commercial-free music channels covering a wide variety of music genres, and several Spanish-language sports and talk channels.
The announcement was made by Scott Greenstein, President and CEO of Sirius XM.
Prior to joining Sirius XM, Flores was a sales marketing executive at National Latino Broadcasting and before that he was Chief Revenue Officer for Spanish Broadcasting Systems. He will be based in New York City and report directly to Greenstein.