Sirius XM Radio Hires VP of Hispanic Marketing and Sales

Sirius XM Radio has appointed Frank Flores as vp of Hispanic Marketing and Sales, where he will be charged with all sales initiatives surrounding the Sirius XM Latino channels, which include 10 commercial-free music channels covering a wide variety of music genres, and several Spanish-language sports and talk channels.

The announcement was made by Scott Greenstein, President and CEO of Sirius XM.

Prior to joining Sirius XM, Flores was a sales marketing executive at National Latino Broadcasting and before that he was Chief Revenue Officer for Spanish Broadcasting Systems. He will be based in New York City and report directly to Greenstein.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.