Millennial Media is Looking to Expand in Latin America

Millennial Media Inc. is looking to expand in Latin America with acquisitions " to take advantage of a steadily growing mobile advertising market", according to Reuters.

Paul Palmieri, CEO of Millennial Media, told Reuters the company is interested in expanding into Argentina, Brazil and Mexico.

"Mexico and Brazil each have such a substantial number of smartphones that it's absolutely exploding down there. And the percentage of smartphone penetration in Argentina is hot," Palmieri said.

Millennial Media helps mobile developers and advertisers to focus on smartphones, tablets and other mobile devices. The company is an independent mobile advertising network.

According to Reuteurs, Millennial Media "also faces competition from real-time bidding platforms and companies that are a single point of contact for desktop, mobile, and social advertising". "Shares of ValueClick Inc, an online marketing services firm that also provides real-time bidding platforms, have climbed 54 percent over the past year while Millennial shares have dropped 50 percent."

Palmieri also said the company is looking for add this platform to its exchange capability to offer ad buyers the opportunity to buy ad space by RTB.

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.