Casanova-Pendrill Lands Miller Lite Hispanic Ad Account
Costa Mesa, Calif.-based Casanova-Pendrill has landed the Hispanic advertising business of Miller Lite. The news, first reported by Advertising Age, comes after a review that took several months. Prior to Casanova-Pendrill, the Miller Lite account was handled by Houston-based Lopez Negrete Communications.
Casanova Pendrill, which is part of Interpublic Group's McCann Worldgroup network, ranks as the 16th-largest U.S. Hispanic ad agency and works with clients including General Mills, Ad Council, Nestlé, TurboTax and U.S. Army among others.