AARP’s Zabalúa-Goddard Sets Out to Live her ‘Segunda Juventud’

After 11 years on the job, Gaby Zabalúa-Goddard has resigned from her post as Vice President and Editor of AARP. Her last day in the Washington, D.C. office will be June 30.

"It's time to put into practice what I've been preaching all these years," Zabalúa-Goddard tells Portada. Upon leaving her post, she will travel to her native Argentina to take a break and spend some time with her parents. And that's just the beginning of her new life, she says. After Argentina, she will travel to Africa and attempt to climb Mount Kilimanjaro. "I will then relocate for a while in Mallorca, where I will help a Polo Ranch launch their communications strategy."

Zabalua-GoddardDuring her tenure, Zabalúa-Goddard led all AARP’s bilingual communications efforts with the creation of an expansive platform of multimedia properties (print, radio, online) that today reach millions of U.S. Hispanics -in Spanish and English.

Among her achievements at the organization, Zabalúa-Goddard turned a bilingual newsletter into an award-winning magazine and a series of weekly radio spots into AARP’s first daily, national radio show. Under her leadership, the AARP en español website also broke traffic records.


Laura Martinez (@miblogestublog)

Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site www.SoyEntrepreneur.com. She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).