AARP’s Zabalúa-Goddard Sets Out to Live her ‘Segunda Juventud’

After 11 years on the job, Gaby Zabalúa-Goddard has resigned from her post as Vice President and Editor of AARP. Her last day in the Washington, D.C. office will be June 30.

"It's time to put into practice what I've been preaching all these years," Zabalúa-Goddard tells Portada. Upon leaving her post, she will travel to her native Argentina to take a break and spend some time with her parents. And that's just the beginning of her new life, she says. After Argentina, she will travel to Africa and attempt to climb Mount Kilimanjaro. "I will then relocate for a while in Mallorca, where I will help a Polo Ranch launch their communications strategy."

Zabalua-GoddardDuring her tenure, Zabalúa-Goddard led all AARP’s bilingual communications efforts with the creation of an expansive platform of multimedia properties (print, radio, online) that today reach millions of U.S. Hispanics -in Spanish and English.

Among her achievements at the organization, Zabalúa-Goddard turned a bilingual newsletter into an award-winning magazine and a series of weekly radio spots into AARP’s first daily, national radio show. Under her leadership, the AARP en español website also broke traffic records.


Laura Martinez (@miblogestublog)

Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site www.SoyEntrepreneur.com. She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.