Archive for 06/06/2013

Ford Launches New Hispanic Campaign in 17 Markets

Ford Motor Co. this week launched Si todo fuera como un Ford (If Everything Was Like a Ford,) a new ad campaign introducing the brand’s new Hispanic value positioning, featuring features like the EcoBoost or the foot-activated back door. According to a Ford spokesperson, the messaging of the new Spanish-language campaign works in tandem with the […]


Twitter and WPP Announce Global Partnership to Extend the data-driven marketing

WPP and Twitter today announced a global strategic partnership that will expand collaboration between the two organisations. As part of the deal, which was led by WPP’s Data Alliance, WPP companies from a variety of disciplines will increasingly leverage Twitter data across a number of important initiatives to deliver more effective campaigns, enhanced targeting and […]


Marketing Veterans Leave Draftfcb to Launch Collider

Ken Muench (left) and Jeff Fox have left their respective posts at Draftfcb to launch Collider, a strategic marketing consultancy in California. Collider, which Muench describes as a consultancy that “connects brands to culture through insights, ideas and innovation,” officially opened on Monday, and it did so with a big client: Taco Bell, which is […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.