Archive for 06/05/2013

LatAm Summit: PORTADA AWARDS: And the Winners Are…

And the Winners Are…   TOP CONTENT PROVIDER TO LATIN AUDIENCES  Touché Films   ——————————————————————————————————————————————————————— TOP DIGITAL MEDIA INNOVATOR IN THE LATIN WORLD Terra Live Music ——————————————————————————————————————————————————————— TOP LATIN AMERICAN DIGITAL MEDIA AGENCY Global Mind ——————————————————————————————————————————————————————— TOP LATIN CONTENT MARKETING CAMPAIGN Orgullosas (P&G)   ———————————————————————————————————————————————————————  TOP PANREGIONAL ADVERTISING AND MEDIA PROFESSIONAL OF THE YEAR Marcelo […]


LatAm Summit: PORTADA AWARDS: And the Winners Are…

And the Winners Are…   TOP CONTENT PROVIDER TO LATIN AUDIENCES  Touché Films   ——————————————————————————————————————————————————————— TOP DIGITAL MEDIA INNOVATOR IN THE LATIN WORLD Terra Live Music ——————————————————————————————————————————————————————— TOP LATIN AMERICAN DIGITAL MEDIA AGENCY Global Mind ——————————————————————————————————————————————————————— TOP LATIN CONTENT MARKETING CAMPAIGN Orgullosas (P&G)   ———————————————————————————————————————————————————————  TOP PANREGIONAL ADVERTISING AND MEDIA PROFESSIONAL OF THE YEAR Marcelo […]


@Latam Summit. Mexico: Challenges & Opportunities

A day after a comprehensive introduction to the economic opportunity of Brazil, the Latin American Advertising & Media Summit on Wednesday opened the discussion around the opportunities -and challenges- surrounding yet another Latin American colossus: Mexico. Country Focus: Mexico featured Jorge Laverde, Marketing Head of Latin America North of Nokia; Gerardo Llanes, CMO of the Mexico […]


Breaking Ads Colombia: Cerveza Águila, Alpina and DIRECTV Colombia ::: Premium Content :::

Portada and Media Economics Group present today a new selection of Breaking Ads Colombia. We analize below the campaigns from Cerveza Aguila, DIRECTV Colombia and Alpina. The campaigns were tracked through ColombiaWebMonitor™ in the last quarter of May. Cerveza Águila Advertiser: Bavaria, S.A. Campaign: “#SubeleALaAlegria” Lenguage: Spanish Description: Campaña publicitaria de Cerveza Águila para publicitar el hashtag #SubeleaLaAlegria […]


@Latam Summit: Online, Mobile Ad Spend Still Low in Latin America

Microsoft, Burger King, Grupo Copesa and Starcom MediaVest Group converged Wednesday morning in Miami to discuss how advertisers and brand marketers in Latin America are using -or not- technologies to purchase media more efficiently. The discussion kicked off with moderator Marcelo Montefiore, owner of Global Mind, asking panelist to discuss whether they employ advertising technologies, […]


@Latam Summit. Making Inroads in Brazil

Doing business in Brazil is not only good business, but very rewarding. Alas, it is no easy feat. At least, that was the consensus during an afternoon session at the last day of the Latin American Advertising & Media Summit in Miami, where panelists, Brazilians and non-Brazilians, shared some light on what to do  -and […]


@Latam Summit: Gawker’s Denton Defies Conventional Media – VIDEO!

The web entrepreneur, known for pushing boundaries and for his constant clashes with so-called “conventional media,”  came across as a charming, bright and thoughtful observer of the digital media space. During an on stage interview conducted by Laura Martinez, Portada’s Senior Correspondent, Denton provided details about the recent launch of the Spanish-language version of Gizmodo, […]


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7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

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In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.


Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.