Archive for 06/04/2013

@Latin Content Marketing: Pepsi Talks ‘Cultural Fluency’

The Latin Content Marketing Forum came to a close Tuesday afternoon with a presentation from Javier Farfán, the Senior Director of Cultural Branding for Pepsi, who introduced attendees to ‘Cultural Fluency’ and how Pepsi uses ‘cool content’ to engage audiences. As part of his introduction, Farfán reminded the audience that Pepsi (under his leadership) was […]


@Latam Summit. Taking Advantage of the Brazil Opportunity

Portada’s Latin American Advertising & Media Summit kicked off Tuesday afternoon with a keynote presentation -and interview- with Claudio Ferreira, the publisher of Veja Magazine, the world’s second largest magazine after Time and one of dozens of titles published by Brazil’s Grupo Abril. Ferreira warned the audience: “My Portuguese is better than my English,” and […]


@Latin Content Forum: When Coca-Cola & NatGeo Came Together

Coca-Cola and Fox International’s NatGeo Mundo were at hand Tuesday morning to present insights behind Viviendo Positivamente (Living Positively,) a series of four documentaries produced in Latin America that aired on the National Geographic Channel and included exclusive branded content by Coca-Cola. Mariano Moro, senior integrated marketing communications manager of Coca-Cola, kicked off the conversation […]


@Latin Content Marketing: When Coca-Cola & NatGeo Came Together

Coca-Cola and Fox International’s NatGeo Mundo were at hand Tuesday morning to present insights behind Viviendo Positivamente (Living Positively,) a series of four documentaries produced in Latin America that aired on the National Geographic Channel and included exclusive branded content by Coca-Cola. Mariano Moro, senior integrated marketing communications manager of Coca-Cola, kicked off the conversation […]


@Latin Content Marketing: General Mills Kicks Off 2013 Forum

What is content marketing and why is everyone talking about this? These are some of the questions that will be addressed starting Tuesday morning, as a group of brand marketers, publishers and advertisers gather in Miami for the Latin Content Marketing Forum, organized by Portada Magazine, at this city’s Intercontinental Hotel. Kicking off Tuesday’s agenda was […]


MORE FROM PORTADA

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.


Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.