Social Advertising Spend to Reach $11 Billion in 2017: Report

For those still trying to figure out how much advertisers will spend on social media in the next few years, it might be worth taking a look at the latest BI Intelligence Report, which quotes several studies and forecasts painting a bright future for social media advertising.

In a new report, BI Intelligence analyzes the state of social media advertising and where it is heading. Citing several sources and forecasts, it offers a sneak peak into the advertising ecosystems on Facebook and Twitter, and a look on Tumblr as an emerging ad medium.

The report includes the findings of a recent study by BIA/Kelsey that forecasts $11 billion of social ad spend in 2017, up from $4.7 billion in 2012. Yet, as a young, emerging market, social media advertising only represents between 1% to 10% of ad budgets for a wide majority of advertisers.

Another area to watch: Mobile.

According to the report, both Twitter and Facebook have passed the 50% mobile usage mark and mobile is estimated to have accounted for 11% of Facebook's ad revenue last year.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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