Webinar: How Big Data is reshaping the Understanding of the Hispanic Consumer
Portada is excited to announce a Webinar on Big Data and the Hispanic Consumer presented by Luminar. The Webinar will take place on June 20 at 2pm EST and 11am PST. Register for free!
Learn how advanced analytics can accelerate your Hispanic Growth Strategy
The pay-offs of Big Data and advanced analytics are no longer in doubt, but the impact to Hispanic marketing is still being discovered. In this session you’ll learn how Luminar is applying Big Data and advanced analytics tools to advance how Hispanics are being targeted in more precise and relevant ways. Through a case-study approach, attendees will gain a greater understanding of the process and the platform that is driving greater accuracy, more actionable insights, and improved proactive analysis for marketers.
Through a case-study approach, attendees will gain a greater understanding of the process and the platform that is driving greater accuracy, more actionable insights, and improved proactive analysis for marketers. The goal of this session is to provide attendees with a deeper and practical understanding of how big data is enabling more precise analytics. Participants will be exposed to the process, framework and analytics tools that are part of a Big Data solution. Luminar will share a success story on how a media and publishing company used big data to uncover new growth market opportunities and justify increased spend to reach Hispanics.
Oscar Padilla leads the strategic services for Luminar’s analytic and technology solutions, will be the main speaker at the Webinar.. He is accountable for formulating new product and service offerings, as well as helping clients achieve higher efficiency from both analytic and technology solutions across online and offline media.