Webinar: How Big Data is reshaping the Understanding of the Hispanic Consumer

Webinar

Portada is  excited to announce a Webinar on Big Data and the Hispanic Consumer presented by Luminar. The Webinar will take place on June 20 at 2pm EST and 11am PST. Register for free!

Learn how advanced analytics can accelerate your Hispanic Growth Strategy

The pay-offs of Big Data and advanced analytics are no longer in doubt, but the  impact to Hispanic marketing is still being discovered. In this session you’ll  learn how Luminar is applying Big Data and advanced analytics tools to advance  how Hispanics are being targeted in more precise and relevant ways. Through a  case-study approach, attendees will gain a greater understanding of the process  and the platform that is driving greater accuracy, more actionable insights, and  improved proactive analysis for marketers.

Case-Study Approach

Through a case-study approach, attendees will gain a greater understanding of  the process and the platform that is driving greater accuracy, more actionable  insights, and improved proactive analysis for marketers. The goal of this session is to provide attendees with a deeper and practical  understanding of how big data is enabling more precise analytics. Participants  will be exposed to the process, framework and analytics tools that are part of a  Big Data solution. Luminar will share a success story on how a media and  publishing company used big data to uncover new growth market opportunities and  justify increased spend to reach Hispanics.

Speaker

Oscar PadillaOscar Padilla leads the strategic services for Luminar’s analytic  and technology solutions, will be the main speaker at the Webinar.. He is accountable for formulating new product and  service offerings, as well as helping clients achieve higher efficiency from  both analytic and technology solutions across online and offline media.

Register for free!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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