Sales Leads:Dyson, Amazon, Rolls Royce, BenPak…

 A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Dyson - Mindshare - Global ::: DPZ - Brazil ::: Rolls Royce - Global ::: Amazon - Global ::: BenPak - Mexico :::

DPZ - 265DPZ - Brazil

DPZ has appointed Joanna Moura as its Planning Director. Moura will work with Paula Gabriel, who is returning to the agency as co-planning director.

Chris Toledo and Roberto Vianello have been also named Planning Managers.



rolls.royceRolls - Royce - Global

BMW’s Rolls-Royce has launched a review of its global advertising account. The new agency will be in charge of the digital work (online video and direct marketing).  Partners Andrews Aldridge is currently managing the account. The pitch is being managed by AAR.





Amazon - Global

Amazon has chosen Initiative to manage its media buying and planning account after a pitch. Mindshare was the incumbent agency and also Mediacom was pitching.

The pitch was managed by consultancy firm Accenture.

MEC continues working with Amazon´s digital media account.


bendpakBendPak - Mexico / US Hispanics

BendPak has launched a new website in Spanish for Mexico and the US Hispanic market. The site is a direct adaptation of the company’s English-language site. According to the company, BendPak has hired a spanish-language marketing staff to oversee the content creation and adaptation.

Mindshare - Dyson - Global -265

Dyson - Global

Dyson has picked Mindshare to handle its globalmedia account. Dyson account is estimated in 120 millon euros. The company is looking to work with one agency in all the markets. Previously, Dyson has worked with PHD in UK, Havas in Spain and Universal McCann in US.



Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.