Register to next Tuesday’s Latin Content Marketing Forum and get a Hotel Night!

The  Latin Content Marketing Forum is quickly coming up.. The Forum will be held on June 4 in Miami's InterContinental Hotel. It can be attended independently or in combination with Portada's Latam Advertising and Media Summit, which will take place during the evening of June 4 and the whole day of June 5th.

SPECIAL OFFER GET 1 CONTENT MARKETING FORUM TICKET AND A HOTEL NIGHT ON JUNE 3RD FOR ONLY US$ 499! To register call Nicolas Miranda at 1-800-397-5322 or e-mail him at 

To buy your ticket without Hotel night, register here.

Major speakers at the Latin Content Marketing Forum include: Javier Farfan, Senior Director of Cultural Branding, PepsiCo, Jennifer Leen Berglund,  Interactive Marketing Manager - Multicultural Marketing, General Mills,  Ramiro Prudencio, President & CEO, Burson Masteller, Latin America, Mariano Moro, Senior Integrated Marketing Communications Manager, Coca Cola, Fernando Semenzato, VP Content, Fox international, Nuria Net, Managing Editor, Features - Digital, (ABC and Univision Joint-Venture), Pablo Rodriguez, President, MediaBrands Latin America, Emilio Sanchez, President and Editor in Chief, VOXXI and Carolina Angarita, President, Grupo Zyyei.

What you will learn:

-  How General Mills is reaping key benefits from the Hispanic Content Marketing Opportunity

-  Find out how you should reach out to Journalists in the Age of Content Marketing and whether  Bloggers should  also be considered Journalists.

- Understand how Content and Technology integrate and leverage each other. Get actionable tips and insights from major experts on the brand marketing, media and venture capital side.

- Why Coca-Cola Latin America and Fox National Geographic Channel teamed up to produce a panregional documentary series titled “Viviendo Positivamente” (“Living Positively”) through cable and digital broadcast.



Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.