Yahoo’s Hulu Offer Is Between $600 Million to $800 Million: Report

This might be Memorial Day weekend in the U.S. but the news about Hulu's growing list of suitors continue to move at full speed.

According to several media reports on Sunday, Yahoo Inc. has made a formal offer for Hulu that ranges between $600 million to $800 million. The offer, which was confirmed by unidentified sources to Reuters, puts Yahoo in the company of other suitors for the video service owned by News Corp and Walt Disney.

Hulu, whose premium service Hulu Plus counts over 4 million subscribers, offers subscribers video content from hundreds of providers, including Hispanic-targeted TV networks Azteca America, Estrella TV, History en Español, NUVOTV, Tr3s, Univision, Galavision and Unimás.

Just last week, Yahoo spent $1.1 billion to acquire blogging tool Tumblr, which is used around the world to upload photos and videos, and is widely used by several Spanish-language media companies, including Univision, NBCUniversal and Conde Nast, among many others.


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).