Telefónica, Telenor and Mobile Payment Provider Fortumo Sign Agreement to Reach Latin America

Mobile payments provider Fortumo has signed Global Framework Agreements with leading operator groups Telefónica and Telenor to bring direct carrier billing services to 460 million additional subscribers worldwide. Using the BlueVia Payments API to charge purchases to their mobile operator bill, users in more than 30 countries will now be able to purchase digital goods over the web and on Android, Windows 8 and Windows Phone devices, according to Herald On Line.

With Fortumo's platform, mobile payments are available to all mobile phone users and payments are charged directly to their operator bill. According to executives in Telefonica, Telenor and Fortuno:

Mobile operator billing is especially important in emerging markets of Asia and Latin America, where credit card penetration is low. For example, Brazil, one of Telefónica's key markets, has 260 million mobile users, but only 60 million credit cards.

With Telefonica's and Telenor's agreement, the Fortumo's payment platform now reaches users in more than 80 countries.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US. 


Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

We talked to Mebrulin Francisco, managing partner and expert in multicultural marketing analytics at Group M, and she shared some of the key insights to take into account when approaching data analytics.