BBDO, LatinWorks Develop Autism Campaign for Ad Council

AUTISM Speaks, the autism advocacy organization, this week is launching a new public service advertising (PSA) campaign aimed at Hispanic and African-American parents. The campaign features :30 spots in English and Spanish and was developed by BBDO and LatinWorks of Austin, Tex., both part of the Omnicom Group.

The campaign targets these two groups specifically because it has been documented that the current age of diagnosis among low income families, as well as African Americans and Hispanics, is higher than the general public.

According to the CDC, the average age of diagnosis is 4-5 years, but a reliable autism diagnosis can be made as early as 18-24 months.

In addition to the PSA's, the campaign includes a link to a Spanish-language page helping parents identify the early signs of autism in their children.


Laura Martinez (@miblogestublog)

Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site www.SoyEntrepreneur.com. She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.

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