Spanish sports newspaper Marca launches Colombia edition

marca.colombiaThe Spanish sports newspaper Marca recently published its first Latin American print edition.  The newspaper launched in Colombia with an initial circulation of 60,000 issues. The price of Marca Colombia  is 1200 Colombian pesos and it is available in Colombia´s main cities (Bogota, Medellin, Cali, Barranquilla, Cartagena, Armenia, Pereira, Manizales and Ibague).

The Colombian launch is being supported by Colombian publishing House Grupo Editorial Semana.

According to Spain's Unidad Editorial, the publisher of Marca, it has chosen Colombia as the first country to expand in Latin America  because:

- Colombia has a large number of sports fans, and Spanish football fans.
- Colombia has demonstrated its strength as a country: 4% sustained growth in the last decade, and it is the second country, after Brazil, with the largest foreign investment in the region.

The editorial staff is based in Bogota with 38 journalists.

Spanish players in the Americas

Marca's print edition in Colombia has also a digital presence in the form of a specia section targeted to Colombia within Marca America (a site Marca launched a few months ago that targets sport fans in the Americas).   As,  Marca's rival in Spain recently also introduced a Colombian edition through a partnership with Colombian El Tiempo  newspaper.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.