Hispanic TV Networks Highlight Digital and Mobile Initiatives

The 2013 Upfront season is over and, once again, Hispanic TV networks attracted hundreds of attendees to their respective presentations this week in Manhattan. Overall, 10 U.S. networks presented: Azteca America, Estrella TV, Univision, Discovery U.S. Hispanic, Telemundo, Fox Hispanic Media, Vme, ESPN Deportes, NUVOTV and Tr3s. [Cable nets CNN en Español and mun2 had presented earlier this year, as part of the cable upfronts.]

Unlike previous years, this week's presentations were not purely about television; most highlighted the growing importance of mobile and digital among their U.S. Hispanic audiences. Here are some highlights:

Univision this year presented its programming slate as a "multiplatform portfolio offering one for all solutions" to marketers. Univision presented clients with opportunities in its online video platform UVideos, its recently launched music service Uforia and touted new digital content, including Flama, a digital destination with original video content for Hispanic millennials.

Telemundo President Emilio Romano

Telemundo President Emilio Romano

In addition to original productions and new partnerships for TV shows, Telemundo this week announced the upcoming launch of TelemundoMás, a video player for web and mobile devices. Earlier this month, the NBCU-owned network had also announced the creation of Fluency, a multiplatform studio in Los Angeles that will produce 90-minute programs for web, mobile and television.

ESPN Deportes on Wednesday unveiled ESPN Sync, the first Spanish-language web-based app that enhances sports consumption by offering a second-screen experience that the network says will be "synchronized" with live events. Accessible across multiple platforms, ESPN Sync will launch later this year and will be available on any platform, iOS, Android or Windows without the need to download any supporting software. It will consist of social media elements as well.

NUVOTV presented its upcoming lineup and announced the upcoming relaunch of its website www.mynuvotv.com and of an on-demand service that will allow viewers watch NUVOTV shows on the go.

FOX Deportes announced that it will continue to own the exclusive Spanish-language rights of the premium soccer tournaments, including UEFA Champions League, Copa Libertadores and Copa Sudamericana. In addition to televising live those matches, Fox Deportes has added interactive approaches at foxdeportes.com and Fox Sports Mobile offers access via video-enabled wireless devices.


Laura Martinez (@miblogestublog)

Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site www.SoyEntrepreneur.com. She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.

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