Televisa Publishing and Digital announced an exclusive partnership with Univision Deportes to produce a print guide to the 2014 Soccer Word Cup. Both organizations will also cooperate for the production and marketing of a similar print guide about the Mexican Soccer League (Liga de Mexico).
The announcement was made by Sergio Carrera, General Director for USA and Puerto Rico, last night at Televisa Publishing and Digital’s upfront presentation in New York Cit’s Guastavino’s conference space.
Print Upfronts?
This was the first time a Hispanic magazine publisher held an (upfront) presentation during New York’s Upfront season, which traditionally has been the domain of TV Networks. Televisa’s Carrera announced double-digit circulation increases for 2014 for three of Televisa’s U.S. Hispanic titles (Vanidades, +10% to 550,000, Cosmopolitan, +12.5% to 225,000 and TV y Novelas +33% to 400,000) . Business magazine Poder will remain at a monthly circulation of 400,000. According to Carrera, Televisa has a 50% U.S. Hispanic magazine market share in circulation and a 37% share in advertising pages.
Rudy Arda, Director of Digital Marketing, noted that Televisa.com belongs to the top 10 most visited Hispanic sites with 3.7 unique monthly visitors and 58 million page views.
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