Hispanic TV Upfronts Univision Makes ‘Strategic Investment’ in El Rey Network

ElRey2Univision on Tuesday made a surprise announcement at its upfront presentation in New York City by announcing it has made a strategic investment in El Rey Network, an English-language cable network geared towards young-adults and created by American filmmaker Robert Rodriguez and FactoryMade Ventures.

El Rey Network is one of four multicultural networks supported by Comcast under the merger conditions that allowed it to assume control of NBCUniversal.

During a morning presentation at The New Amsterdam Theatre, Univision Network President César Conde introduced Robert Rodríguez, who said El Rey Network was to become the home of "kick-ass entertainment." Financial details were not disclosed.

Joining El Rey Network as vice chairman is Scott Sassa, a former Hearst Corp. executive. Antoinette Alfonso Zel, who had been named CEO, now assumes the role of chief marketing officer.

El Rey Network will launch in December 2013 and have nation-wide distribution with initial carriage via Comcast.

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).