Hispanic TV Upfronts Univision Makes ‘Strategic Investment’ in El Rey Network

ElRey2Univision on Tuesday made a surprise announcement at its upfront presentation in New York City by announcing it has made a strategic investment in El Rey Network, an English-language cable network geared towards young-adults and created by American filmmaker Robert Rodriguez and FactoryMade Ventures.

El Rey Network is one of four multicultural networks supported by Comcast under the merger conditions that allowed it to assume control of NBCUniversal.

During a morning presentation at The New Amsterdam Theatre, Univision Network President César Conde introduced Robert Rodríguez, who said El Rey Network was to become the home of "kick-ass entertainment." Financial details were not disclosed.

Joining El Rey Network as vice chairman is Scott Sassa, a former Hearst Corp. executive. Antoinette Alfonso Zel, who had been named CEO, now assumes the role of chief marketing officer.

El Rey Network will launch in December 2013 and have nation-wide distribution with initial carriage via Comcast.

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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