Ben Jankowski (Video): “You need to understand data, understand the conditions and make decisions quickly.”
Ben Jankowski, Group Head, Global Media, MasterCard Worldwide will be one of the main attractions at our upcoming Portada Latam Summit on June 4-5 in Miami's InterContinental Hotel. Jankowski, who runs paid media worldwide for MasterCard, will provide a joint presentation on sports marketing with Virginia Pereira, Head of Media Latin America, MasterCard. Both brand marketing stars will talk about how MasterCard uses media to support events and build business to connect with audiences worldwide with a special emphasis on Latin America. We held a pre-Summit interview with Jankowksi, (see video below).
Portada: What are the main qualities a C-Level Global Corporate Marketing Executive needs to have?
Ben Jankowski, Group Head, Global Media, MasterCard Worldwide:"The main qualities include the ability to analyze data, understand conditions and make decisions quickly. Related to this is another important quality: The ability to build a nimble and flexible organization."
What is your experience in the sports marketing field?
B.J.: "Before my current position, in MasterCard, at BBDO-OMD, I worked on activating media related to the Olympic Games for the General Electric account. Also at OMD I leveraged celebrities for Pepsi's involvement in the Soccer World Cup. They included Ronaldinho and Beckham."
What do you think of Miami as a place to conduct business in the Marketing, Advertising and Media space?
B.J.: "Miami is the capital of Latin America in many respects. From a demand perspective, the Florida market is coming back after a few weaker years."
Get ready for the Latam Summit on June 4 and 5 in Miami where Ben Jankowski will speak about how MasterCard has been able to revolutionize branding in the Communication space by changing the media market and using media partnerships. Tickets are going fast!