Facebook to Introduce Video Ads in Time Line

Facebook-UsuariosFacebook would be integrating video ads into its user´s time lines. The social network is studying the possibility of incorporating autoplay video ads into the time lines of its users, according to the Financial Times.

The video ads would last 15 seconds and would automatically start without sound, to reactivate and restart with audio when the user clicks on it. Facebook is attempting to cater to advertisers who are increasingly interested in online video advertising. It plans to charge a cost of US$ 20 per thousand views.

Unilever, Nestle, Ford, Diageo, American Express and Coca Cola, some of the largest Facebook´s advertisers, would display their video ads in test mode next summer.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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