Dieste Appoints Ivar Rodríguez to Top Creative Post

ivarDallas-based advertising agency Dieste has hired Ivar Rodriguez as Group Creative Director for its New York office.

Prior to joining Dieste, Rodríguez created award-winning campaigns for brands such as Tecate, Sony and BMW; he has also worked with top-notch agencies, including kbs+ and Olabuenaga Chemistri in Mexico.

“Ivar is a very talented creative and also a great team player, the kind of executive that we want to attract to our team. Also, Ivar and I produced great work together in the past – not to mention had a lot of fun – so it’s a proven formula all around,” said Paco Olavarrieta, CCO of Dieste, in a prepared statement.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.