Toshiba Selects Grupo Gallegos as Latin American AOR
Huntington Beach, CA.-based Grupo Gallegos today announced it has been selected as Latin American advertising agency of record of Toshiba.
According to a press release, Grupo Gallegos will work with Toshiba to develop a unified brand identity for each of its products, including Toshiba Notebooks: Satellite, Portege, Tecra, and Qosimo, along with new Tablets, TVs, and Hard Drives.
As part of this new arrangement, Grupo Gallegos will be delivering creative executions, strategic planning, and media initiatives for Toshiba in Latin America. These efforts will extend to Chile, Columbia, Peru, and Central America.
The news comes on the heels of other recent additions to Grupo Gallegos's client roster, including The Clorox Company and JC Penney.