Archive for 05/08/2013

ABC News/Univision Joint Cable Net Reveals Logo

Fusion, the ABC News/Univision joint venture on Wednesday revealed its logo, which was developed by Los Angeles-based design firm Buster in collaboration with brand consultancy Lubin Lawrence and the team at Fusion. Fusion, slated to launch in the second half of 2013 is being positioned as a news and lifestyle cable news network targeting millennials. […]


Toshiba Selects Grupo Gallegos as Latin American AOR

Huntington Beach, CA.-based Grupo Gallegos today announced it has been selected as Latin American advertising agency of record of Toshiba. According to a press release, Grupo Gallegos will work with Toshiba to develop a unified brand identity for each of its products, including Toshiba Notebooks: Satellite, Portege, Tecra, and Qosimo, along with new Tablets, TVs, […]


Toshiba Selects Grupo Gallegos as Latin American AOR

Huntington Beach, CA.-based Grupo Gallegos has been selected as Latin American advertising agency of record of Toshiba. The account was previously held by Acento Advertising, which -as of press time- still listed Toshiba as client on its website. Yet, a spokesperson for Acento confirmed to Portada that “Toshiba is no longer a client.” Grupo Gallegos will now work […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.