Shaffia Sanchez, EVP Managing Director, World Markets, MAGNA GLOBAL

Shaffia SanchezAs EVP, Managing Director, World Markets, MAGNAGLOBAL, Shaffia is leading MAGNAGLOBAL’s investment strategy and media performance across key regions globally.

Shaffia’s expertise and unique insider’s understanding of the challenges clients face today represents a valuable asset to MAGNABLOBAL and the IPG Mediabrands family of agencies.

In addition to investment strategy in World Markets, Shaffia is also charged with delivering consistent, competitive performance with media partners, as well as working closely with MAGNAGLOBAL’s Intelligence division to maximize efficiencies and ensure IPG Mediabrands’ clients are accessing powerful insights and intelligence analysis to drive strategic investment for their brands.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).