Shaffia Sanchez, EVP Managing Director, World Markets, MAGNA GLOBAL

Shaffia SanchezAs EVP, Managing Director, World Markets, MAGNAGLOBAL, Shaffia is leading MAGNAGLOBAL’s investment strategy and media performance across key regions globally.

Shaffia’s expertise and unique insider’s understanding of the challenges clients face today represents a valuable asset to MAGNABLOBAL and the IPG Mediabrands family of agencies.

In addition to investment strategy in World Markets, Shaffia is also charged with delivering consistent, competitive performance with media partners, as well as working closely with MAGNAGLOBAL’s Intelligence division to maximize efficiencies and ensure IPG Mediabrands’ clients are accessing powerful insights and intelligence analysis to drive strategic investment for their brands.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.