Max Sichel, CEO, Grupo Copesa

Max SichelMax Sichel became CEO of Grupo Copesa in 2004, where he restructured and oversaw the company’s radical change, turning it into a multi-platform group and Chile’s main media holding company.

Sichel brought real competition to Chilean print newspapers, positioning La Tercera as the country’s most influential pluralistic newspaper, in addition to retooling its radio business, and boosting the group’s magazine and digital operations.

He is currently working on two new challenges: business paper Pulso, launched in 2012; and the new television channel 3TV, set to launch shortly.

 

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).