Profile: Edgardo Tettamanti, SVP, Mktg Group Head, Latam and Caribbean, Mastercard

Tettamanti, HIRESAs SVP- Marketing Group Head, Edgardo Tettamanti is responsible for the strategic management of the Latin America & Caribbean (LAC) Region. Tettamanti will be a speaker at the upcoming Portada Latin American Advertising and Media Summit.

With more than 29 years of well-rounded financial services, marketing and agency experience, Mr. Tettamanti has focused on delivering innovative programs with notable results in markets throughout the region on both the advertising agency side and at financial institutions.

At MasterCard he has dedicated to expanding and refreshing the Priceless Campaign in the LAC region with innovative direct to consumer platforms that drive brand preference.

Prior, Mr. Tettamanti capped off a 15-year trajectory at American Express as vice president, Head of Brand Management Latin America, the Caribbean and Canada.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

 

 


Editorial Staff

Portada Staff

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