Marcelo Montefiore, Owner, Global Mind

Marcelo Montefiore (1)Montefiore is the founder and CEO of Global Mind, an independent interactive agency. He led the company to become a leading regional agency, with 130 professionals in 6 offices.

He is a Graduate in Business Administration from the Universidad de Buenos Aires, and holds a degree in Corporate Finance from the CEMA University. Focusing Global Mind´s services in defining & tracking every brand´s KPIs, during last year only the agency won regional clients as Sony, Microsoft, AMD and Disney. He also teaches Decision Theory at the national prision.

Interview with Marcelo Montefiore

Portada: What do you love about the Latin American Marketing and Media space?

Marcelo Montefiore: I love that it is very dynamic and it´s always evolving. Plus, it´s challenging and rewarding to understand a market where the component countries are different in size, culture, media consumption, etc.

Portada: Why do you think you are qualified to talk about the role of Data in Marketing and Advertising ?

Marcelo Montefiore: Because for over a decade I´ve been promoting more and more targeted campaigns, always with a ROI-oriented focus. And focusing on metrics and returns means Data.

 

 

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.


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