Lucio Grimaldi, VP Latin America, Publicitas

Lucio GrimaldiLucio Grimaldi is the Vice-President for Latin America and US Hispanic at Publicitas, the largest media representation firm in the world. In his current position, Lucio oversees all sales, media relations and business development for the region and the US Hispanic market.

Lucio’s past work experience includes US, international and multicultural positions in integrated advertising sales/management, brand strategic marketing and business development working for leading global publishers and brands as Cosmopolitan, Esquire, Harper’s Bazaar, Men’s Health, Vanidades, Women’s Health and Runner’s World. Lucio is fluent in English, Spanish and Italian and also speaks basic Portuguese and Russian.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

Editorial Staff @portada_online

Portada Staff


Block Chain Poised to Revolutionize Brands’ Connections with Customers

Block Chain Poised to Revolutionize Brands’ Connections with Customers

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”

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