Univision to Launch Online Destination Targeting Millennials
Univision Communications on Wednesday unveiled plans to launch several web-only series; a new online destination for Hispanic millennials, and announced the addition of five new channels to its UVideos platform.
The Spanish-language juggernaut hosted a morning presentation in midtown Manhattan to introduce its digital offerings to media buyers and planners. Although brief, the presentation included remarks by the company's top executive brass, including César Conde, President, Univision Network; and Kevin Conroy, President, Digital and Enterprise Development. Also in attendance was Univision CEO Randy Falco.
Among the new initiatives, Univision introduced Flama, a digital destination that promises "culturally relevant content" targeting Hispanic millennials. "This is the place for fun, irreverent content," said Camila Jimenez, VP, Strategy at Univision, at the presentation. Series concepts include Salseras, and Back Home, a docu-series that "takes young Hispanics on a journey back to their ancestral homelands with a small budget and a list of challenges." Flama is slated to launch in the fall.
Univision also announced the addition of five new channels on UVideos, its bilingual digital video network: The Lifestyle, Cooking, Beauty and Fashion, Comedy and Behind the Scenes.