Univision to Launch Online Destination Targeting Millennials

Kevin Conroy, president of Digital and Enterprise Development, presenting at the Univision Communications Inc Digital Content Newfront Presentation on Wednesday, May 1 at Brasserie Restaurant in New York.

Kevin Conroy, President of Digital and Enterprise Development, presenting at the Univision Communications Inc Digital Content Newfront Presentation on May 1.

Univision Communications on Wednesday unveiled plans to launch several web-only series; a new online destination for Hispanic millennials, and announced the addition of five new channels to its UVideos platform.

The Spanish-language juggernaut hosted a morning presentation in midtown Manhattan to introduce its digital offerings to media buyers and planners. Although brief, the presentation included remarks by the company's top executive brass, including César Conde, President, Univision Network; and Kevin Conroy, President, Digital and Enterprise Development. Also in attendance was Univision CEO Randy Falco.

Among the new initiatives, Univision introduced Flama, a digital destination that promises "culturally relevant content" targeting Hispanic millennials. "This is the place for fun, irreverent content," said Camila Jimenez, VP, Strategy at Univision, at the presentation. Series concepts include Salseras, and Back Home, a docu-series that "takes young Hispanics on a journey back to their ancestral homelands with a small budget and a list of challenges."  Flama is slated to launch in the fall.

Univision also announced the addition of five new channels on UVideos, its bilingual digital video network: The Lifestyle, Cooking, Beauty and Fashion, Comedy and Behind the Scenes.

 

 


Laura Martinez (@miblogestublog)

Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site www.SoyEntrepreneur.com. She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.