Four Hispanic Shops Win Big at USH Idea Awards

Grupo Gallegos was among 5 winners of Best in Show with 'Batalla,' a spot for California Milk Processor

Grupo Gallegos was among 5 winners of Best in Show with 'Batalla,' a spot for California Milk Processor

LatinWorks, Grupo Gallegos, Alma DDB and The Vidal Partnership won awards for having conceived the 'Top 5 creative executions of 2013' at the second annual U.S.H. Idea Awards Tuesday night in Miami. Overall, 25 winners were selected among hundreds of entries received. The winners represented a total 10 agencies, and covered work pitching automobiles, film festivals, sports shoes, and consumer-packaged goods.

“The winning campaigns represent what we work so hard for all year long: excellence in Hispanic advertising creative,” said Claudio Vera, president of Círculo Creativo and creative director of Casanova Pendrill, in a prepared statement.

According to a press release, the judges handed Best in Show awards to top 5 executions: LatinWork’s Cine las Américas Languages campaign; Grupo Gallegos’ Batalla (California Milk Processor;) The Vidal Partnership’s digital The Creation of the First Yogurt for Men (Powerful Yogurt;) and AlmaDDB’s The Glad Tent and Adiós Clichés, Hola México.

Ten jurors representing four countries worked in the selection of the winning pieces.

The U.S.H. Idea Awards first launched in 2012 as a partnership between Círculo Creativo and AHAA: The Voice of Hispanic Marketing. Prior to that, AHAA had worked for over a decade in partnership with Advertising Age.


Laura Martinez (@miblogestublog)

Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site www.SoyEntrepreneur.com. She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.

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