Digital Newfronts start today with Hispanic component

The Digital Newfronts presentations start today in New York City with presentations by media companies including Yahoo, Microsoft Advertising and Yahoo!. Organized by the IAB for the first year, the Newfronts create a marketplace to showcase and sell high-value original video content and adjacent advertising opportunities in digital media. Organized similarly to television industry upfront marketplaces, read our coverage of last year's edition, this weeklong series of presentations from digital content powerhouses promises to entice marketing and ad agency executives to view the latest opportunities available for brands to expand their consumer reach on digital platforms.

NewfrontsUnivision Communications is one of the Newfront's sponsors. Other companies with substantial Hispanic units such as Yahoo, AOL, Google, Microsoft Advertising are also sponsoring the event. Univision Communications presents on Wednesday in Midtown Manhattan. The presentation will showcase  the UVideos Platform play  and emphasize the affinity of the Hispanic demographic for mobile. Other media companies, which are not officially part of the NewFronst week, are also organizing  functions this week. This is the case of the Mundial Sports Network which presents on Thursday May 2nd.

 

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.