Archive for 04/23/2013

Twitter and Publicis´Starcom Sign Ad Agreement

Starcom, media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Chief Executive Officer Maurice Levy said in Bloomberg today. Twitter and Starcom MediaVest Group have reached a multi-hundred-million-dollar deal for advertising on the social […]


Vidyo Raises 17.1 million in a round of financing

Vidyo, Inc. has announced a $17.1 million round of financing, bringing the total amount of net capital raised by the company to $116 million since its founding in 2005. The financing was facilitated by strong support from inside investors and the addition of several new investors. Vidyo will use this funding and increased access to […]


Twitter and Publicis´Starcom Sign Ad Agreement

Starcom, the media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Starcom’s CEO  Maurice Levy told Bloomberg. Twitter and Starcom MediaVest Group have reached a multi-hundred-million-dollar deal for advertising on the social network, the […]


Portada Issue Nr. 50! 10 Year Anniversary!

Read Our Print Issue Nr. 50!! 50 Major Execs talk about the past 10 years and what to expect for the next decade! Plus what they most like about Latin Marketing and Media! A celebration of Hispanic Advertising and Media and the main milestones over the last 10 years. 50 major Hispanic and Latin American […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.