Research: Venezuela has over 4.6 million pay TV subscribers

With a market of over 490 TV signals, including 26 in high definition, Venezuela ended 2012 with more than 4,609,000 subscribers and a penetration rate of 62.6%, according to a Business Bureau report.

Fifty-three percent of subscribers show a trend toward digitalization, with more than 2,428,000 subscribers opting for that format. In addition, 41% of the country’s subscribers choose to use satellite services, which reach approximately 1,870,000 households.

Graphic Translation:  4.61 million subscribers - +2.73 million cable subscribers - +2.42 million digital subscribers - +1.87 million satellite subscribers +2.42 million analogic subscribers.
More than 490 signals available - 466 in standard definition - 66 in high definition - 632,000 “Pirate” users - 62.6 Pay TV penetration - 13% Underreporting - 14% Piracy

Market piracy and underreporting

The report also mentions piracy in this market, since Venezuela has 632,000 “pirate” users or 14% of the country’s pay TV subscriber total. This irregularity affects cable television companies, who suffer decreased earnings as a result.
The study also indicates that 13% of all subscribers are not reported by the cable operators themselves. This percentage is equivalent to 525,000 non-official subscribers, constituting underreporting in the market.
Future of the market

Regarding the sector’s outlook, the report says that the number of paid subscribers in Venezuela will reach 5.663 million by 2016, while the compounded annual growth rate (CAGR) will be 13.01% for the 2011-2016 period, with penetration estimated at 72.25%.
Meeting these expectations will depend on a combination of several factors, according to the survey, including new market players, government regulations, an increase or decrease in the country’s employment rate, the evolution of its GDP, and the emergence and adoption of non-linear communications media, among others.

Graphic Translation:
Forecast through 2016 Subscriber Growth Venezuela (2005-2016): 1.05 million New subscribers in 2016 - 72.3% TV penetration in 2016 - 13.01% (Compounded annual growth rate)  Pay TV market growth (2011-2016).
Source: Business Bureau states that their figures are drawn from an analysis of the household penetration strategy, plus the cable operators and programmers own official data and their reported financial statements.

Translated by Candice Carmel


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.