Archive for 04/17/2013

Carlos Slim’s America Movil mulls merging its Brazilian units

Three Brazilian companies controlled by magnate Carlos Slim’s America Movil – telephone company Embratel, mobile carrier Claro, and subscription television and internet access firm NET – have announced the launch of studies for a potential merger of their operations. The three companies released statements announcing they are “considering the possibility of implementing a restructuring [plan] […]


Scoopshot and Ebyline Announce Content Partnership

Scoopshot, the global crowdsourcing mobile service for photo and video, announces its global alliance with Ebyline, a company which helps media publishers, agencies and brands to collaborate with professional freelance journalists worldwide by providing workflow tools. Working with Scoopshot will give Eybline real-time access to over 250,000 photographers from around the world, enabling them to […]


Breaking Ads Argentina: Heineken, Discovery Kids and Red Bull:: Premium Content ::

Portada and Media Economics Group introduce a new selection of digital Argentinean campaigns. Breaking Ads Argentina is one of our series Breaking Ads Mexico, Breaking Ads Colombia and Breaking Ads US Hispanics Mobile. The campaigns were tracked through ArgentinaWebMonitor™ between 13th of March and today. Below we present Heineken, Discovery Kids and Red Bull digital […]


Daily Deals: What Mundo Hispánico and Davidson Media are doing

Did the Daily Deal sector go through a bubble when start ups like Groupon and LivingSocial ballooned to stardom and tried to revolutionize the sector a few years ago?  Groupon’s fallout shows that the sector may be overcrowded and not as profitable as previously thought. Some traditional media companies are using a more conservative approach that may yield results. Here […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.