Sales Leads LatAm: GM – Facebook, Pepe Ganga Colombia, Tigo Money Paraguay…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

GM - Facebook - Global ::: Pepe Ganga - Colombia ::: Gobernación de Antioquia - Colombia ::: Tigo Money - Paraguay ::: MediaCom - Global ::: Coca Cola - Mexico :::

Pepe Ganga - Gobernación de Antioquia - Colombia

Havas Worldwide Colombia has won Pepe Ganga and Gobernación de Antioquia accounts. Last year, the agency also won Pimpollo account.

GM / Facebook - Global

Facebook won back General Motors as an advertising customer a year after the automaker said it would quit running marketing messages. The test ads, running on Facebook's mobile applications and website, will promote the Chevrolet Sonic subcompact car.

Tigo Money -Paraguay

Laika, the Paraguayan agency leaded by Joaquin Cosp and Oscar Vera has won the Tigo Money account in the country. The agency will be in charge of the communication strategy for the financial mobile services of the brand.

MediaCom Worldwide - Global

MediaCom Worldwide has launched a new unit focusing on technology marketing, through a partnership with fellow WPP agency Banner Corp.The new unit, MediaCom Banner, will target the B2B needs of technology clients. Banner Corp’s former managing director Rupert Denny will lead the new initiative as director and head of MediaCom Banner.

Coca Cola - Mexico

Coca -Cola has launched a new campaign “149 calorías para usar en actividades felices” in the country. The campaign was created in  US by the agency David and adapted to the Mexican culture by Ogilvy Mexico. The campaign will be featured in TV, Cinemas, Outdoor, print and digital media. Also Mexican agencies AB Estudio de Comunicación; Llorente y Cuenca; and Interticket were involved in the launching.

Learn more about the enormous role Online Video can play in the Latin (Latin America and U.S. Hispanic) marketing space. Book now for our Latin Online Video Forum, a required event for any marketing professional.


Editorial Staff

Portada Staff


Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

4 Ways Airlines Can Learn from Major Retail Brands

4 Ways Airlines Can Learn from Major Retail Brands

The Airline and Retail Industries have to reinvent themselves to be profitable. Looking at how Amazon vs the Airlines build their Consumer / Brand relationships, we can see which efforts are more valuable.