Archive for 04/12/2013

PayPal Acquires Iron Pearl

Paypal has acquired Iron Pearl, a Palo Alto startup that specializes in the science of customer acquisition and engagement. Iron Pearl has developed tools, methodologies and intellectual property, built on a new understanding of the social and cultural factors that drive the viral spread of products, combined with new approaches to data analysis and predictive […]


DIRECTV Chile launches new campaign for its Platinum service

DirecTV Chile launched a new advertising campaign for its Platinum service last Wednesday under the slogan “La experiencia que lo cambia todo” (The experience that changes everything). The advertising campaign will run on various media in Chile, including free and pay TV, print and digital media, and outdoor advertising. The TV spot was created by […]


PayPal Acquires Iron Pearl

Paypal has acquired Iron Pearl, a Palo Alto startup that specializes in the science of customer acquisition and engagement. Iron Pearl has developed tools, methodologies and intellectual property, built on a new understanding of the social and cultural factors that drive the viral spread of products, combined with new approaches to data analysis and predictive […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.