IMS to market Waze application in Latin America
IMS will handle marketing of the app’s platform in the region. Waze’s advertising formats are based on location and include maps with pins and banners for brands.
"Waze is one of the most important and innovative mobile apps on the market, integrating the most innovative technology with community feedback from users in real time, thus making life easier for car drivers," says Ignacio Vidaguren, COO of IMS.
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