Breaking Ads Mexico: Alka-Seltzer, McDonald´s and BlackBerry :: Premium Content ::

Breaking Ads Mexico, presented by Portada and Media Economics Group, analyze today a selection of Mexican digital campaigns featured during March 2013 until today. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. These are the digital campaigns from Alka-Seltzer, McDonald´s and Blackberry.

Alka-Seltzer

boost

Advertiser: Bayer Corporation

Campaign: "Boost - Party Heroes"

Lenguage: Español

Description: Alka-Seltzer "Party Heroes" Facebook promotion for its "Boost" anti-hangover over-the-counter product.

Sites: AztecaDeportes.com, EsMas.com (Mexico), TV Azteca (Mexico), TelevisaDeportes.com (Mexico)

Servers: Azteca.com/ventas, EsMas.com/banners

McDonald´s

mc.donalds

Advertiser: McDonald's Corporation

Campaign: "Cajita feliz"

Lenguage: Spanish

Description: New ads for McDonald's "Cajita Feliz" (Happy Meals) tout changes to make them healthier including lower sodium, lower calories, and the addition of fruit.

Sites: CNNMexico.com, RincondelVago.com (Mexico), Starmedia Mexico

Servers:e-Planning.net, GoogleSyndication.com, MDN.net (DoubleClick)

 

BlackBerry

blackberry

Advertiser: Research In Motion Limited (RIM) dba Blackberry

Campaign: BlackBerry Z10

Lenguage: Spanish

Description: Blackberry Mexico campaign for new Z10 touchscreen smartphone.

Sites: ESPNDeportes.com (from Mexico), MedioTiempo.com (Mexico), Terra.com.mx

Servers: Ced.Sascdn.net, MDN.net (DoubleClick)

 

Source: Media Economics Group, MexicoWebMonitor™. For more information: 1 (704) 841-2030.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.