Sales Leads: HSBC, Samsung, Tramontina, Volkswagen, Thomas Nelson, Open English…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

HSBC - Mindshare / Global ::: The Palace Luxury Outlet - Argentina ::: PageGroup - Argentina ::: Tramontina - JWT / Brazil ::: Volkswagen - CP Proximity / Spain ::: Thomas Nelson - Francisco ::: Open English

thomas.nelsonThomas Nelson

The publisher and producer of Christian books, bibles and Videos is introducing a marketing campaign to promote the Spanish-language book "Francisco" on the recently elected pople Francis I. The advertising promotional campaign starting on May 7th in the U.S. and Mexico comprehends:

  •     Radio Interviews in key Markets (Miami, Puerto Rico, South Texas, Mexico, Los Angeles)
  •     TV product placement (Morning Shows – Mexico, Miami, Puerto Rico, Los Angeles)
  •     Online Ads (Adwords)
  •     Online Ads (Yahoo, Univision)
  •     Online Video Ads (Youtube and Pay per view content outlets)

"Francisco" will also be promoted through Thomas Nelson direct mailed catalogs.     Thomas Nelson is the sixth largest American trade publisher and the world's largest Christian publisher.

open.englishOpen English

Open English, the online and off-line English-language school originally founded in Caracas, Venezuela, is going to soon target prospects in the U.S. Hispanic market and Spain. Open English has already done substantial marketing and advertising in Latin America, including in Brazil where it is a top 15 cable Advertisers. Mario Cordon, Open English's Chief Marketing Officer, will be speaking at Portada's Latin American Advertising and Media Summit in Miami on June 4-5.



HSBC has chosen WPP´s Mindshare to handle its global media buying and planning account. Mindshare retains the estimated USD 600 million global account after a review that began last fall.



The Palace Luxury Outlet - Argentina

The Palace Luxury Outlet has chosen the Argentinean agency Quiroga as its media agency. Quiroga will be in charge of the media planning and buying in the country.

PageGroup - Argentina

Jasper + Asociados has been named by PageGroup and its brands (Page Executive, Michael Page,Page Personnel and Page Interim)its communication and PR agency in Argentina.

Tramontina - Brazil

JWT will work with Tramontina in Brazil as its creative agency. The account will be managed by JWT Porto Alegre.

volkswagen.logoVolkswagen - Spain

CP Proximity Spain has won the Volkswagen Finance account after a review. The agency will be in charge of the communication, advertising, branding, marketing, CRM, events, shop marketing, campaings, and digital operations in Spain.

Nora Guardiola will be in charge of the account in CP Proximity and Juanma Ramirez will be in charge of the media planning and buying.


samsung.boltSamsung - Global

Samsung has announced a deal with Usain Bolt. The athlete will be the image of Samsung´s new global campaign for its camera NX300.





burgerBBVA - Burger King - Global

La Liga BBVA, a professional division of the Spanish football league, has once again partnered with the Burger King brand and Pepsi for a promotion aimed at engaging soccer fans.

Building upon the 2012 La Liga promotion, guests will have the opportunity to celebrate their favorite soccer teams and players at participating Burger King restaurants and earn chances to win prizes in an in-restaurant scratch and win game as well as an online Facebook game. The Facebook game is free and available to everyone who downloads the app. Scratch & Win game pieces are included with the purchase of a qualified combo meal.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

Editorial Staff @portada_online

Portada Staff


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.