Google to launch Nexus 7 tablet in July

nexus7Google Inc will launch a new version of its Nexus 7 tablet powered by Qualcomm Inc's Snapdragon processor around July, according to Reuters.

This is the first time details about the timing and sales targets for Google's new tablet have been unveiled, although the company has not publicly released any information.

Google, which gets almost all of its revenue from online advertising, wants the aggressively priced Nexus tablets to be a hit as more Nexus users would mean more exposure for Google's ads.

Google and other traditionally non-hardware companies like Amazon and Microsoft Corp have begun making inroads into mobile devices as consumers increasingly access the Web on the go. Google introduced its first tablet last June, hoping to replicate its smartphone success in a hotly contested market now dominated by Kindle Fire and iPad.

"This is the 'zero margin strategy'," said Fubon Securities analyst Arthur Liao. "Ninety-seven percent of Google's revenue comes from advertisement, so it needs to sell more mobile devices in order to reach more consumers."

The Internet search giant, which has never disclosed tablet sales, plans to ship six to eight million of the new Nexus 7s in the second half of this year, the sources said to Reuters.


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