Bloomberg and Mexico’s El Financiero launch Spanish multiplatform news service

Bloomberg Media Group and Mexican media group  El Financiero announced a long-term agreement to launch a new multi-platform Spanish-language business news service. The companies will create a high-definition television channel that combines Bloomberg's global business  and financial insight with locally-produced content. The service will be offered  in Mexico and Central America. The companies also plan to offer content online,  on mobile  sites and in print   with a co-branded section in El Financiero  newspaper. Enrique Quintana, Editor in Chief of the Mexican newspaper, told the 24 Horas site, that the deal helps Bloomberg with its Spanish-language financial content strategy. Quintana added that with the agreement El Financiero will develop into a multimedia platform by adding  video, web and mobile service to its traditional newspaper vehicle.

The service will be offered in Mexico and Central America.

"Mexico is one of the fastest-growing economies in the world, and our agreement with El Financiero allows Bloomberg to deliver the sharpest global business and financial insight to a critical  market," said Andy Lack, CEO of Bloomberg  Media Group. "This is a significant part of the company's strategy of forming  partnerships with leading providers in markets that have a compelling economic  growth story, as we have done in India, Turkey, Mongolia, Indonesia, Africa and  the Middle East."

Late 2013 Launch

Scheduled to launch in late 2013, this will be the first business news  channel available in HD throughout Mexico, Guatemala, El Salvador, Honduras,  Nicaragua, Costa Rica and Panama. It will be broadcast from El Financiero's new  HD studio in Mexico City. An executive producer from Bloomberg Television will be appointed to work alongside El Financiero to assist in the  production of the network's economic and business coverage. The programming will  draw from Bloomberg's extensive financial and economic data as well as reporting  from the company's 2,400+ journalists in 146 news bureaus across 72  countries.

 

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.