Bloomberg and Mexico’s El Financiero launch Spanish multiplatform news service

Bloomberg Media Group and Mexican media group  El Financiero announced a long-term agreement to launch a new multi-platform Spanish-language business news service. The companies will create a high-definition television channel that combines Bloomberg's global business  and financial insight with locally-produced content. The service will be offered  in Mexico and Central America. The companies also plan to offer content online,  on mobile  sites and in print   with a co-branded section in El Financiero  newspaper. Enrique Quintana, Editor in Chief of the Mexican newspaper, told the 24 Horas site, that the deal helps Bloomberg with its Spanish-language financial content strategy. Quintana added that with the agreement El Financiero will develop into a multimedia platform by adding  video, web and mobile service to its traditional newspaper vehicle.

The service will be offered in Mexico and Central America.

"Mexico is one of the fastest-growing economies in the world, and our agreement with El Financiero allows Bloomberg to deliver the sharpest global business and financial insight to a critical  market," said Andy Lack, CEO of Bloomberg  Media Group. "This is a significant part of the company's strategy of forming  partnerships with leading providers in markets that have a compelling economic  growth story, as we have done in India, Turkey, Mongolia, Indonesia, Africa and  the Middle East."

Late 2013 Launch

Scheduled to launch in late 2013, this will be the first business news  channel available in HD throughout Mexico, Guatemala, El Salvador, Honduras,  Nicaragua, Costa Rica and Panama. It will be broadcast from El Financiero's new  HD studio in Mexico City. An executive producer from Bloomberg Television will be appointed to work alongside El Financiero to assist in the  production of the network's economic and business coverage. The programming will  draw from Bloomberg's extensive financial and economic data as well as reporting  from the company's 2,400+ journalists in 146 news bureaus across 72  countries.

 

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.